According to MarkNtel Advisors study, The Philippines Smart Home Market size is valued at around USD 250 million in 2025 and is projected to reach USD 350 million by 2030. Along with this, the market is estimated to grow at a CAGR of around 7% during the forecast period, i.e., 2025-30.
Smart home, a concept combining smart appliances such as smart lighting, smart doorbells & locks, smart dryers, smart bulbs, and smart heaters is increasingly gaining traction in the country. The desire to reduce the energy costs of appliances is raising the demand for these smart appliances & devices. The smart home appliance offers optimized use of energy. Along with it, they can easily be accessed and controlled by the use of the internet from anywhere. With the rise in population & energy crisis in the country, the electricity demand is high so the focus is on the use of energy-efficient devices and appliances. Thus, the government is also investing in energy efficiency. As per the Department of Energy (DOE), the investment in energy efficiency technology was USD 120 million in 2023. Thus, these rising investments and the focus on energy efficiency are driving the growth & expansion of the Philippines Smart Home Market.
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Market Challenge: The higher use of smart home devices makes personal data and information available for misuse by hackers. Data on these smart devices including personal, health, and safety information is saved on the cloud which increases the chance of security breaches. The Philippines is highly prone to data breaches and comes at 29th among all 250 countries and had almost 385,000 data breaches from 1st April to 30th June in 2025. These statistics indicate the possible threats related to the increased use of cloud-based smart appliances & devices. Thus, these challenges are hindering the market growth & expansion.
Philippines Smart Home Market Key Players:
- ABB Ltd.
- Johnson Controls
- Emerson Electronics Co.
- Honeywell International, Inc.
- Ingersoll-Rand PLC
- Legrand S.A.
- Others
Industry Recent Developments
2024: ABB Ltd. free home integrates into Samsung’s smart things platform, benefitting the resident with easier smart home device management.
2023: Johnson Controls has partnered with Primer Group for the expansion of its sustainable building and infrastructure solutions portfolio in the Philippines.
Market Segmentation Overview:
By Product Type
- Entertainment Controls
- Audio, Volume and Multimedia Room Controls
- Home Theatre System Control
- Touchscreen and Keypads
- Security & Access Control
- Non-Biometric Access Control
- Biometric Access Control
- Video Surveillance
- Hardware
- Software
- Services
- HVAC Control
- Smart Thermostats
- Sensors
- Actuators
- Dampers
- Control Valves
- Heating and Cooling Coils
- Pumps & Fans
- Smart Vents
The leading share among all the major types of products in the Philippines Smart Home Market is held by the HVAC Control type products, and accounts for almost more than 30% market share. Also, it is estimated that the segment of HVAC control will dominate in the forecast period. This large share is associated with the increasing penetration of devices related to the control of heating ventilation and air conditioning (HVAC). These devices include smart thermostats, control valves, actuators, heating & cooling coils, dampers, smart vents, pumps & fans, sensors, etc. This increased share is also augmented by the procurement of these HVAC control devices is also for advanced air conditioning & heating units in buildings.
Smart Home Appliances
- Smart Washer
- Smart Dryers
- Smart Water Heaters
- Smart Vacuum Cleaners
- Smart Kitchen
- Smart Dishwashers
- Smart Refrigerators
- Smart Cookers
- Smart Ovens
- Smart Coffee Makers
- Smart Kettles
Smart Lighting Control
- Dimmers
- Switches
- Relays
- Daylight Sensors
- Timers
- Others
- Smart Furniture
- Smart Tables
- Smart Stools and Benches
- Smart Sofas
- Smart Chairs
- Smart Desks
- Smart Plugs
- Smoke Detectors
- Smart Meters
- Smart Furniture
By Technology
- Wired Home Automation
- Power Line Home Automation
- Network Cables Home Automation
- Wireless Home Automation
Wired home automation technologies account for more than 50% market share and are the largest among all. This provides greater reliability and enhanced security compared to others. In the absence of an owner, they can be controlled remotely from any place with the use of smartphone-based mobile applications. Also, real-time and accurate monitoring is provided by the network cable home automation. Further, these associated benefits will provide leverage in the forecast period as well, and keep the share high for wired home automation.
By Software & Service
- Behavioural
- Proactive
By Sales Channel
- Online Sales
- Offline Sales
- Authorized Dealers
- Official Outlets
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By Region
- Luzon
- Visayas
- Mindanao
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Explore Related Reports: –
Global Smart Home Market – https://www.marknteladvisors.com/research-library/global-smart-home-market.html
Middle East Smart Home Market – https://www.marknteladvisors.com/research-library/middle-east-smart-homes-market.html
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