Presentation is everything in the world of CBD products, that much is clear. Whether it’s in the field of custom packaging or CBD display boxes, custom packaging is key in attracting attention as well as making purchasing decisions. The design of the display box is important but the colour scheme you choose for your display box can have more effect on the customer’s view of your brand.
What appears visually attractive isn’t just good colours that can promote emotions, boost recognition of your brand, and even reveal trustworthiness and quality, a feeling that brings us back to the Adobe campaign. In this blog, we go deep into the relationship between colour and the popularity of CBD display boxes, specifically, why colour matters.
The Psychological Power of Colour
Colours do much more than add spice to a product’s look when discussing consumer behaviour. The colours make up a braise attached to psychological triggers that may influence how a person will feel and think of the product. For example, green often goes hand in hand with rainbows, health, nature, and calmness, which is precisely what we want for CBD products. Trust and reliability, however, are crucial for products connected to wellness and self-care; blue can carry that message. Choosing the proper colours for your custom display boxes can give your audience a subconscious connection to your product, and by associating the product with a good colour you will see those sales rise.
Establishing Brand Identity with Colours
In any space in a crowded market is extremely hard to differentiate your brand from competitors. Custom display boxes present you with an opportunity to communicate your brand’s identity to prospective customers. With a consistent colour applied to all your CBD display boxes, you can give your brand a stronger presence as it immediately becomes instantly recognizable. Your product’s values and attributes should be reflected in the colour scheme you choose. For a product with purity, the colour should be pure. For strength, the colour should be strong. For relaxation, the colour should be relaxing. The tricks, choose colors that look good but also work with the message you want your audience to take away when they hear or see your brand name.
The Impact of Color on Consumer Trust
Even when a consumer walks into the store or browse online, they tend to gravitate toward the packaging that feels familiar and trustworthy. The right colours to place on your display boxes for products can make or break consumer confidence. Trust is fundamental for CBD brands who are still carving a path through legal and regulation complexity. White, gold, and silver colours convey quality especially in premium quality while softer colours like like pastels make you experience a feeling of calmness and relaxation. That is what well-known colours like yellow or green do to the wellness industry, they help the customers to trust their choice of your product more than any other.
How to Make Emotional Connections with Colour Choices
Also, a huge power tool for CBD brands is the emotional connection that can be created through colours. One thing that is known is colours evoke certain feelings that can affect buying behaviour. For instance, consumers of CBD products tend to be drawn to the colour green because it represents nature, growth and healing, qualities which most certainly resonate with them. If your CBD display boxes in the USA have shades of green or earthy tones in them, they instantly convey that your CBD products are natural and organically grown. Finally, you’re trying to make some colours resonate as the emotional experience your product will provide (and more memorable for future repeat purchases).
Counter Display Makes You Stand Out
If you design in a retail environment, the counter space may be limited; your product must stand out from the rest. Custom counter display boxes are a game changer when there is the perfect colour scheme idea behind them. The layout of these boxes allows for eye-catching displays that also serve a function well, ideal for where you need to loudly showcase your CBD products in a cramped store. An impulse purchase is something that needs to be capitalized on if you want to make a sales killer, and bold, contrasting colours that compliment the design can be just what you need, to get your display box seen by shoppers. In this case, colour can be leveraged strategically on these displays to make sure that your product doesn’t go unnoticed but sawn in.
The Practicality
Custom CBD oil boxes wholesale is a cost-effective option for businesses who desire to scale and distribute their products on a bigger scale. They can be customized to fit any product line, oils, tinctures, or edibles. Wholesale boxes come in all sorts of colours, helping businesses to be consistent across different product categories without breaking the bank. These boxes could be something you might want to use to lift your product presentation, without compromising your budget as much as you would with other boxes.
Conclusion
The power of colour when it comes to product packaging is frankly very powerful when it comes to CBD marketing. Custom CBD display boxes are more of both a practical and necessary branding tool when helping to portray your product’s essence and draw the attention of potential customers. No matter what you’re selling, the colour choices can be used to increase trust, trigger emotion and stay with customers. When you are choosing whether to paint the interior of your next CBD display box, take a little time to consider the psychological beauty of what colour to use and how it might set your product apart from the competition.
